How to be a Good Intranet Publisher
Join us for an engaging look at how to be a good intranet publisher.
“Very useful and extremely good value for money! A good mix of practical, theoretical and mind stimulating content. Well presented in a good humoured but pacey, professional way. One of the best courses in terms of content and value for money I’ve been to in a long time!”
– David Smith, Head of Information Services
Hill Dickinson LLP
Understanding your audience.
You’ll start by getting to know your audience. We’ll help you profile the types of people that you are writing for and begin to understand their content needs.
Where to find great content.
Discover how you can identify key opportunities to connect with your audience on topics that are of interest to them.
Using persuasion, emotion and trust.
We discuss the basic motivators for your intranet audience. You’ll learn how to use persuasion, emotion and trust to get users engaged in what you are publishing.
The psychology of layout.
We’ll teach you about the psychology of layout and the reading F. This will enable you to understand how people access and consume information.
Six principles of influence
Learn the six principles of influence, showing how you can incorporate these into the way you create content and gain information from your business.
The use of good imagery
You’ll discover the most effective way to use images in your content. We’ll discuss the power of faces and the use of different styles of imagery on your intranet.
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