The ultimate Intranet publishers workshop
Maximise employee communication and engagement through powerful images and words.
Successful Intranets are all about great content. Learning how you create and curate engaging content, is mix of knowledge and enthusiasm. We teach you the principles of making great content and show you how to access simple and reasonable toolsets to help you keep your content sparkly fresh.
Understanding your audience.
You’ll start by getting to know your audience. We’ll help you profile the types of people that you are writing for and begin to understand their content needs.
Print vs website vs intranet.
We explore the differences in the way people engage with content through print, web and the intranet and consider the impact this has on our writing style.
Developing a writing style.
After discussing the audience and their needs, we’ll begin to develop a suitable writing style. We focus on tone of voice and the use of language.
Using the psychology of human organisation.
As humans, our mind automatically organises objects using natural and learned tools. Learn how to use these tools to make the most of a picture.
What to shoot and what to crop.
Sometimes it’s wiser to think of all the uses of an image rather than taking an image for a specific function. Getting more background for example can lead to a picture being more versatile across Intranet applications.
The basics of great imagery.
There are some fundamental basics to designing or choosing at the perfect image, we hope to teach you the simple decisions designers make when they choose or create images.