Writing for the Intranet

How to write engaging content for your intranet audience.

Duration: 1/2 day

Level: Introductory

Price: £295*

* Prices shown are exclusive of VAT. Prices include tuition, course materials, lunch and refreshments. Speak to a training advisor +44(0)7774 757674

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“Very useful and extremely good value for money! A good mix of practical, theoretical and mind stimulating content. Well presented in a good humoured but pacey, professional way. One of the best courses in terms of content and value for money I’ve been to in a long time!”

– David Smith, Head of Information Services
Hill Dickinson LLP

Understanding your audience.

You’ll start by getting to know your audience. We’ll help you profile the types of people that you are writing for and begin to understand their content needs.

Print vs website vs intranet.

We explore the differences in the way people engage with content through print, web and the intranet and consider the impact this has on our writing style.

Developing a writing style.

After discussing the audience and their needs, we’ll begin to develop a suitable writing style. We focus on tone of voice and the use of language.

The use of imagery.

We discuss how good imagery can increase engagement and how you can select and position imagery to make the biggest impact.

Creating clear, engaging articles.

We explore the ingredients of engaging content, from the headline to the formatting, sentence structure and the style of each paragraph.

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Frequently Asked Questions

Prices include tuition, course materials, lunch and refreshments.
The content of the course is product agnostic and will be applicable to whatever your chosen intranet solution is.
All our courses can be delivered in-house to teams of people (5+). Call us on +44 (0) 1635 568 681 or enquire to find out more.